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Best Buy’s Black Friday offers were received so well that the company is now unable to deliver on the items bought online.

Best Buy is in a public-relations nightmare after it had to tell some customers in recent days that it couldn’t deliver the merchandise they ordered online last month.

They had offered free online shipping this holiday season in a bid to counter online rival, but was unprepared for the crush of customers that took them up on it, which executives said was greater than anticipated.